Fresh & Easy, a 14,000 square foot neighborhood market, has broken ground at 4S Ranch Village Center located at the intersection of Camino del Norte and Dove Canyon Road.  Doors are expected to open late 2010.  Fresh & Easy will join many other existing businesses in the 4S Ranch Village Center, such as Starbucks, Chevron, Subway, Postal Annex, CrossFit Pia, and Sweet Things Frozen Yogurt.

According to Fresh and Easy, they offer a “wide range of their own brand products and fresh prepared meals with no artificial colors or flavors, and no added trans fats, at honest, low prices everyday.” 

In addition to the Fresh & Easy brand products, Fresh & Easy further notes that “you’ll find everything that you need for your family, including top name brands and a range of products that are national-brand quality.  All at incredibly low prices.”

According to,  they design their stores to save the customer money, and the savings start from the ground up.  From simple cement floors to energy-efficient LED lighting, they keep their costs down and pass the savings on to you.

Fresh & Easy believes that there’s no need for loyalty cards or confusing sales gimmicks.  They just have honest low prices everyday.

More information about Fresh & Easy can be found by visiting