Why would anyone travel umpteen miles just to see a particular eye doctor? When Dr. Robert Ring had his optometry practice in Oceanside way back in 1976, he eventually realized that many of his patients did indeed drive long distances to see him. Therefore, 12 years ago he opened his Rancho Peñasquitos location, Black Mountain Optometry, in order to accommodate these devoted patients. It didn’t take long for his reputation as a considerate, yet accomplished optometrist to attract even more local fans.

How does Dr. Ring draw in such ardent customers? It could be his credentials. He has Bachelors of Science degrees in both Physics and Visual Sciences, and a Doctorate Degree in Optometry. He was also one of the first optometrists in the state to be therapeutic certified, and he is an Expert Examiner for the National Board of Examiners for Optometry. “We are constantly attending different training seminars and believe that the more we know, the better we can care for your eye care needs,” Dr. Ring added. This expertise allows him to provide not only regular eye exams, but also specialized care treatment (corneal refractive therapy, vision therapy, hard-to-fit contacts, scleral lenses, and eye diseases).

When office manager, Michelle Roman, described a typical first-time visit to the office, the answer to Black Mountain Optometry’s popularity became apparent: “You are only a new patient for the first two minutes, after that you are our long-time friend. We not only make it so you see better, but that you also feel better.” We treat clients like close comrades by courteously explaining everything, and even helping with selecting the perfect eyeglasses. “We’ll help you choose the frame style that enhances not only your looks but also expresses your individual personality,” she insisted.

Michelle elaborated on the office’s eyeglass frame choices: “We have hundreds of frames to choose from and they range in price and in style. Most importantly we are not some ‘warehouse’ facility that trades experience and knowledge for price.” Michelle herself boasts 19 years of optical industry experience, having worked as an eyewear sales rep, an optician, and a technician.

Thankfully you don’t have to drive out of your way to visit a qualified optometrist with decades of experience under his belt. Black Mountain Optometry is in your own backyard! Now go see this doctor-friend,so you can see!

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Name of Business: Black Mountain Optometry    
Owner/Manager: Dr. Robert Ring-Owner / Michelle Roman – Manager
Years in Position: 40+
Year of Establishment: 22
Address: 13223-6 Black Mountain Rd.
Website: www.BlackMountainOptometry.com
Phone: 858-484-5155
Credentials: Chartered Oceanside office in 1985; Past President of San Diego County Optometric Society; Current Director of Peer Review for Local Society; Involved in writing California State Board exam
Description of business: Experience the best in quality eye care, excellent value, and an extensive selection. Black Mountain Optometry ensures personalized service, competitive prices, and the latest fashion eyewear styles.

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