by SARABETH McELHANEY | photos by Tyler McElhaney

The world of custom shirts and apparel is a dark and scary place. Vectorized artwork? Color separation? Screen fees?! Don’t worry, there’s a new shop in town that is bringing a new attitude to an otherwise confusing process.

Viva Merch, based in Rancho Bernardo, can provide your business, organization, school or event with professional, high-quality shirts for less than you might expect. But that’s not all, as the shop includes an in-house design team who can turn your creative vision into a reality. Director of Operations Nick Martin related, “Viva Merch prides itself on being a locally based company that provides a service to the communities and families around us. We strive to make the process as simple as possible.” And with clients like Cream Clothing, Conditions, Monterey Ridge Elementary School, Mother Earth Brew Co., Rancho Peñasquitos Town Council, Urge American Gastropub, Westview Lacrosse and Willow Grove Elementary School, Viva Merch has proven to be a perfect fit for a wide range of clients from North County San Diego all the way to Australia.

Nick was introduced to the screen printing world over 10 years ago. Taking a break to tour and travel the world in various musical groups, Nick became dependent on merchandise sales to make a living. He explained, “My experience is double-sided; one, being the producer of merchandise goods, with the other side actually being the customer purchasing and selling the merchandise for profit. My experience extends out to our customers on many different levels so they can fully take advantage of promoting their business, school, brand or band effectively.”

Items such as t-shirts, sweatshirts, tank tops, sweatpants, polo shirts, V-necks, baseball tees, athletic wear and more are available to adorn your visions and designs onto. The shop also has the means to produce posters, stickers, business cards and banners. Nick assured, “If you have an idea, we can make it happen.”