Camden McKay Realty
North County Native
Troy Merrell and Camden McKay Realty
Focus on Clients’ Needs First
Camden McKay Realty was founded on a few basic principles: commitment to clients, consistent improvement, and cultivating relationships. “The basic philosophy of my real estate business is to do such an incredible job for my clients that they would adamantly recommend me to their friends and family,” shared Troy Merrell, co-owner of Camden McKay Realty.
Troy has worked with clients across San Diego. He acknowledged, though, “I was born and raised here in North County and live in PQ so I don’t generally stray too far from here, but after 38 years I am comfortable working anywhere in San Diego.” Troy has been in the real estate business for the last decade. Camden McKay Realty opened its door two years ago; the business formed when he and the broker he had been working with for some time saw their ideals and visions aligning.
“We do not believe in using high pressure sales tactics to gain clients.”
Troy serves clients both buying and selling. “I enjoy the hunt for the right property as much as developing the marketing strategy for selling a home,” he explained. “With buyers I feel I offer guidance that only comes from agents that are truly focused on the client’s needs.” That guidance includes assistance in finding a lender, clear explanations of the home buying process, and creating the best position for a client’s offer to be accepted. “With sellers I use everything at my disposal to help my clients get exactly what they are aiming for when selling their home,” Troy said. He utilizes professionals for video, photography, staging, and copywriting. “To sell a home right, it takes time and preparation.”
Troy advises that it is never too early to involve a real estate agent when considering buying or selling. “We don’t cost anything to talk to, although I admit we can be hard to get rid of,” he joked. The difference at Camden McKay Realty, Troy related, is “We do not believe in using high-pressure sales tactics to gain clients. We are happy to help even nosey neighbors.” He encourages people to call him with any questions, “even if you just want to know how much your neighbor’s home just sold for,” he stated. “I am happy to help even if your not in the market to buy or sell.”
Name of Business: Camden McKay Realty
Owner: Troy Merrell
Years in Position: 10
Description of Business: Camden McKay Realty helps their clients market their homes to the largest amount of potential buyers in the market and/or to purchase a home that fits their specific needs.