Richard Farace has been working in education for most of his life. “I previously worked with nonprofits offering help to at-risk and underserved communities,” recalled Richard. “The organization became so large that I decided to move on to more of a local client-based tutoring.” As he did so, Richard noticed a need for quality test preparation and tutoring offered at an affordable cost.
So, Richard – who has a master’s degree in Educational Leadership and Curriculum Development – took a leap of faith and decided to start Avanza Education, an educational service offering test preparation courses and individualized tutoring services. “We are not a distant franchise or just a tutor-matching service,” explained Richard. “(We are) quality vetted and trained teachers…and affordable. We do not have binding contracts or assessment fees.”
Avanza Education offers tutoring services to students in all grade levels, but it primarily focuses on remedial Common Core math and SAT and ACT test preparation. “All of our tutoring comes with a guarantee for success or satisfaction; if you do not like it, we will give you your money back,” stated Richard. “We are confident in our work.”
Richard explained that it’s the quality care at Avanza that helps set it apart from others in the industry. “(We have a) quality local leader that identifies with the burdens of parents in the community,” said Richard, who was raised in San Diego and graduated from Rancho Bernardo High school. “I offer a fresh take on the industry. Rather than focus on profits I want to focus on student success with community development.”
The tutors at Avanza are college graduates and have experience in teaching. “Many have a credential or are working on a credential,” added Richard. The tutors are also trained in Avanza’s 5 STAR Method, which Richard created to help both the tutor and the student create a pathway for success. “This method is organized and researched and allows our teachers the freedom to teach to their skills and provides a learning path for success for the student,” stated Richard.
“I offer a fresh take on the industry. Rather than focus on profits I want to focus on student success with community development.”
Avanza Education offers small group test preparation courses at five different locations throughout San Diego County: Del Mar Heights, Rancho Bernardo, La Jolla, Scripps Ranch, and San Marcos. “One-to-one tutoring can take place anywhere the tutor and student find as the most convenient location,” noted Richard. “This can be at home, library, a coffee shop, or even online.”
As for his future business goals, Richard hopes to expand Avanza Education throughout the county and to Orange County and Los Angeles in the next couple of years. “Within that time have a sustainable cash flow to provide many free programs for those students who cannot afford test prep, college prep, and tutoring,” he added. “I would like to create a service that provides high quality education accessible to all and creates lifelong learners.”
Name of Business: Avanza Education
Owner: Richard Farace
Year of Establishment: 2016
Email Contact: firstname.lastname@example.org
Description: Avanza provides quality tutors and test prep. Avanza is your elite educational service offering test prep and individualized tutoring to guarantee you academic success.