Home Consignment Center
Keeping It Fresh
Home Consignment Center Helps Customers Find Unique Décor for Their Homes
Home Consignment Center (HCC) is a fresh mix of previously-loved items, as well as new products from model homes and designer showrooms and pieces from artists. “We choose great products and sell them at a great value. Our goal is to offer our customers an easy way to change out their décor at any time without the stress of selling it themselves. Our customers love change, and having a place to buy and sell gives them the freedom to update their nest without breaking the bank,” revealed Tracy Johnson, store manager.
Home Consignment Center offers complimentary in-home previews for our consignors. A representative of HCC will go out to a consignor’s home and evaluate the potential consignment items. According to Johnson, this makes the consignment process much less of a burden for the consignor as they do not have to bring the items into the store to evaluate and price. “We also make it easy for sellers to transport items into the store. We have partnered with Awesome Movers to offer customers an easy and affordable way to get their furniture into the store for sale,” explained Johnson. The HCC sales strategy is also unique in that items arrive directly to the showroom instead of a warehouse or storage area. This open concept allows customers to see items as they arrive. As stated by Johnson, this creates a constant feeling of excitement among regulars and first-time shoppers alike.
In the mid-1990s, the idea for Home Consignment Center was born. Christine and Johnny Crowell decided to open a furniture store with a similar business model to their successful antique auto consignment business. Jamece and John Fondnazio joined the Crowells and formed a partnership built on promoting high quality furniture and accessories at fair prices. The first store opened in Danville, California, and now there are 18 locations across the southwest, including the one in 4S Ranch. “In response to San Diego shoppers visiting the Orange County stores, the owners of HCC decided San Diego was a natural location to expand. Our 14,000-square-foot store is filled with natural light, a beautiful coffee bar and, of course, an eclectic mix of beautiful home furnishings,” stated Johnson. HCC’s 4S location is also launching a fine jewelry department, allowing customers to buy and seller jewelry along with home furnishings and accessories.
Name of Business: Home Consignment Center
Owners: John Fondnazio, Jamece Fondnazio, Johnny Crowell, Chris Crowell
Manager: Tracy Johnson
Years in Position: 5
Years Since Establishment: 24
Address: 16617 Dove Canyon Rd., San Diego, CA 92127
Description of Business: Family-owned Home Consignment Center offers furniture, art, and accessories at consignment pricing, providing shoppers with unique, high-quality products to transform their homes.